Thinking With Google… About Mobile


Image: Google Micro-Moments Guide

Excerpts from something we’re reading at the moment:

Over two-thirds of smartphone users (68%) say they check their phone within 15 minutes of waking up in the morning1, and 30% admit they actually get anxious when they dont have their phone on them.2 Millennials? Theyre really attached. Eighty-seven percent always have their smartphone at their side, day and night.3

Take the oft-quoted stat that most people check their phones 150 times a day.5 Pair it with another that says users spend 177 minutes on their phones per day6, and you get a pretty fascinating reality: mobile sessions that average a mere one minute and 10 seconds long, dozens and dozens of times per day.